The Three Essentials To Creating a Badass Business

October 16, 2014


Do you know where you want to be but you’re just not sure how to get there?

I follow so many inspiring women who have created big money businesses online, Star Kechara (Monetize You), Denise Duffield-Thomas (Get Rich Lucky Bitch), Marie Forleo (B-School), Belinda Davidson (School of the Modern Mystic), and it’s become obvious to me that your business should be based on three things:

  1. What you’re an expert in
  2. What you’re passionate about sharing with the world
  3. What people really want or need (and are willing to pay good money for)

Be the expert

We all turn to people who know more about a subject than we do in order to get ahead in life. You want to know how to get rid of your money blocks and get rich? You do Denise’s Money Bootcamp. Want to know how to launch and run a successful business, Marie Forleo’s B-School is the number 1 go-to today. Want to become more intuitive and balance your energetic body to live a miraculous and balanced life? You enrol in Belinda Davidson’s School of the Modern Mystic. These women are just a small example of the millions of other women out there teaching others how to do what they want to know how to do. They may not consider themselves an expert (and these kinds of women are always learning!), but they sure as shit know more about their field than we do.

So, what are you really good at? What do people come to you for all the time, or compliment you on (apart from your glorious smile babe!)? Can’t find a solid answer? Read on…

Be passionate

Ok look, you don’t have to be rabidly in love with what you do, altho that helps, but you do have to really enjoy what you do and really enjoy the results you get out of doing it. So you if you were thinking in the previous step that you know a lot about all kinds of things, ask yourself what you most like to talk about or do ’cause you may not be super into whatever people often come to you for! Even if you’re good at it, doesn’t always mean that’s what you should turn into a business, if you want a thriving business, you gotta be able to put your heart into it and that’s where the passion lies. You gotta enjoy sharing your skills with the world.

But even if you really know what you want to do and you love doing it…

People need to pay for it

It’s no good being passionate about and excellent at something if it’s not something people need. Successful businesses fill needs.

Where these three essentials cross over, is where you’ll find your ideal business and when you’ve figured out what you want to create, it’s time to hire the passionate experts that can guide you on the next steps like creating your products, launching your business, overcoming your money blocks and getting your energetic self balanced! 😉

[Tweet “People pay for passionate experts.”]

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  • Anna Long October 16, 2014 at 5:04 pm

    This is a great simple break down and what you need. And I love that you note that people need to be willing to pay for it 😉

    • The Dame October 17, 2014 at 12:57 pm

      Yeah for sure! I could adore making sock monkeys till the cows come home but if nobody wants a sock monkey, there’s no point! 😉

  • Jamie Jensen October 16, 2014 at 5:59 pm

    Very excellent reminder to keep it real – with yourself AND with who you’re ultimately serving and what they need from you! Excellent and a fun read too (so nice….). 🙂 Thanks. Also, LOVE your brand name!!

    • The Dame October 17, 2014 at 12:56 pm

      Thanks Jamie 🙂

  • contented traveller October 16, 2014 at 11:21 pm

    Totally agree – this is like a Venn diagram in words (I listened once in maths apparently) so once all three intersect — you have the perfect product. Awesome design 🙂

    • The Dame October 17, 2014 at 12:55 pm

      Ah thats the word I was looking for when I wrote this! That’s totally what I had in mind, thanks! My friend Amelia Berkeley did my graphics 🙂