There Is A Market for Mid-Size Fashion Models

January 31, 2013

At a bloggers meet up thrown by Rosie of The Londoner last week, I got chatting with gorgeous chef Milli of Milli’s Kitchen and Catering about being a size we never see in media, i.e. size UK 12/14.

Vanity Project Limb Clothing Swing Dress

I spend a lot of time trawling fashion websites for deals and new style and what irks me is that all the models are very thin so it is hard for me to imagine how the items would look on someone like me with more meat on their bones. Clothes just fit differently at different sizes.

And then on the other hand, there are plus size women taking fashion by the horns and blogging for their size.  But I don’t fit into that category either.

I never see anything posted by girls like me in the mid size range, which frankly, is the majority of British women. While we all wish we were a model size 8, that simply isnt the truth, so why, if the majority of British women are a mid-size 12/14, are there no models that size?

Vanity Project Limb Clothing Betty P Dress

Right now, on a site like ASOS, you will get Petite models, size 8 models for the regular range and then plus size models. But there are never models at a size 12 and 14, we kind of fall in the middle and I’m pretty tired of being overlooked. In a way, it makes me feel like I either need to lose weight or eat more to fit in somewhere and believe me, I swing between both intentions.

For this reason there is definitely a market for mid-size fashion bloggers filling in the gap where the fashion websites fail in order for all women to feel represented and therefor included and accepted.  I know I would love to see what that bitchin’ dress looks like on a girl my size!

Vanity Project Limb Clothing Retro Frock

My measurements are currently 38-33-38 (with a 42 inch ass) and I wear a dress size 14. I’ve never actually been this size, I am normally a size 12 dreaming of being disciplined enough to be a size 10 but I really do love sleeping and eating more.

I know I would love to see someone my size modeling clothes I would like to wear and perhaps it’s something I will endevour to do myself for other women who feel the same way, but even if I don’t I would love to see other mid-size women doing it – and especially on clothing websites!

I think it would also go a long way to making more women feel represented and ok with their size instead of being presented with an “ideal size” that is not easily achieved.  We may even see a decrease in eating disorders and women hating their bodies.

Vanity Project Limb Clothing Tea Dress

Apparently I’m not the only one asking this question.  I mean, I couldn’t even find a picture on Google when I typed in “female mid-size fashion models”!  We are completely looked over, as if we don’t exist and yet we are the vast majority of British wome.  It’s no wonder there is so much anxiety over body issues when you aren’t even acknowledged or represented.

The only place I can say that represents the mid size woman is in pin up fashion where curves are celebrated and catered too.  But not everyone likes to dress up in 50s style clothing.  There is obviously, and definitely a market for mid-size models and if I were a well known brand, I would jump on this like Richard Branson on a vision no one else has had yet.

Do you know of any mid-size fashion models or bloggers or brands that use mid-size models?  How do you feel about not being represented in fashion?  Do you think it makes you want to lose weight because you think you won’t look as great in the clothes as the size 8 model does?

EDIT: I found one! This lovely lady has a Tumblr that I adore, and she also has a fashion blog, she is American, but check her out anyway 🙂

Dresses featured are by the incredible Vanity Project made by Limb Clothing.

You Might Also Like

  • Mary January 31, 2013 at 3:50 pm

    You know, I hadn’t given it much thought before, but you’re totally right. I’m American, but still! I’m a 30 year old yoga teacher, healthy but without perfect muscle definition or anything like that. I know I’m not “fat,” and I’m a far cry from “skinny,” yet I feel like an anomaly when I look in fashion magazines and even yoga magazines or blogs. My favorite fashion blog these days (perhaps ever?) is Reading in Skirts ( The two chicks who write it are exceptional, and I’ve been promoting it to everyone I know. 😀

    • The Dame January 31, 2013 at 6:27 pm

      Thats exactly it Mary! Not fat but not skinny and wholly unrepresented! 🙂

  • jinx January 31, 2013 at 6:20 pm

    Well i am a size 12UK i know that i could be a size 10 with work and exercise… I am used to see super skinny models in online shops, i kindda make the “equation” in my head on how it would look on me… i see in some shops the have curvy models and it makes it a bit more complicated for me to se how it would look ok me as i am not very… curvilicious 😉 with my 35-28.5-38
    i can imagine people would feel like they need to be “stick thin” after watching the models, but not in my case.. i think the less curves they have, the easier to see the clothes… like a human hanger.
    A cool concept would be to have 2 models… a size 8 and a size12/14… to show the gamma of sizes and the difference of the piece between sizes.

    • The Dame January 31, 2013 at 6:27 pm

      Thanks for your comment Jinx! I was just like you, a size 12 who could be a 10 with diet and exercise haha. I would really love to see both model sizes represented 🙂

  • What? This Old Thing? It's Just Something I Threw On. - The Dame | The Dame February 7, 2013 at 11:11 am

    […] also wanted to show off these outfits because I am a UK size 14 and since I was talking about the lack of representation for mid sized women in fashion, I’m doing my bit to fill that […]

  • samantha June 7, 2013 at 9:47 pm

    I am from the US, a small/ size 4 woman. I worked for a clothing company and we had an online shop. The model we used for online product shots was a healthy size 6 girl (she was not fat by any angle). Most people who saw those pictures told us – ” I am glad you are focusing on plus size women” We had to repeatedly clarify that we were not a plus size store and ask them why they thought so. The answer we heard was “you have plus size model on the website.” People are accustomed to seeing super thin models on fashion magazines and websites – so they find it very difficult to grasp the concept that the normal size models are more representative of the general population.

  • Maria June 13, 2013 at 4:37 am

    So true! You know I never thought about this before, I also googled it after reading your post, and you’re right! It is really hard to find mid-sized models. Interesting blog, will be coming back to read more! 🙂

  • Anna July 20, 2013 at 7:53 pm

    I have just been searching for size 12/14 fashion bloggers and your post popped up on Google. We really do need to see more medium sized people in the media and fashion. It makes me angry that people assumed it was plus size in that comment above. What a warped image we all must have from being over exposed to extremes.

  • Marie @ Gypsy Dharma August 31, 2013 at 11:36 pm

    They should use more models like this to show what the clothes will look like on real people in real life.

  • OOTD: When in Africa | THE DAME INTERNATIONAL December 18, 2013 at 6:30 pm

    […] no model as you can tell, I always end up goofing around! But I’ve posted before about there being a need for mid size models or medium sized women representation in fashion. I am […]

  • OOTD: Girly With An Edge | THE DAME INTERNATIONAL July 29, 2014 at 6:06 pm

    […] I am also okay with these pictures because I talk about this a lot: I am not model size (8-10) and I am not plus size (16+), I am mid-size (12-14), like the majority […]

  • My Summer - THE DAME INTERNATIONAL September 24, 2014 at 2:11 am

    […] I can’t afford. Both of these were over £100. By the way, remember how I talked about mid-size models being non existent? Well this is what a UK Size 12/14 looks like everyone! […]

  • My Pick of the ASOS Sale Dresses - THE DAME INTERNATIONALTHE DAME INTERNATIONAL April 10, 2015 at 4:00 pm

    […] still really wish there could be mid-size models to represent the majority size of women in the UK which is a size 12-14. It would make sense, yes? […]

  • Edgy Party Dress Style - THE DAME INTERNATIONALTHE DAME INTERNATIONAL December 20, 2016 at 4:49 pm

    […] also wanted to show off these outfits because I am a UK size 14 and since I was talking about the lack of representation for mid sized women in fashion, I’m doing my bit to fill that […]