There Is A Market for Mid-Size Fashion Models
At a bloggers meet up thrown by Rosie of The Londoner last week, I got chatting with gorgeous chef Milli of Milli’s Kitchen and Catering about being a size we never see in media, i.e. size UK 12/14.
I spend a lot of time trawling fashion websites for deals and new style and what irks me is that all the models are very thin so it is hard for me to imagine how the items would look on someone like me with more meat on their bones. Clothes just fit differently at different sizes.
And then on the other hand, there are plus size women taking fashion by the horns and blogging for their size. But I don’t fit into that category either.
I never see anything posted by girls like me in the mid size range, which frankly, is the majority of British women. While we all wish we were a model size 8, that simply isnt the truth, so why, if the majority of British women are a mid-size 12/14, are there no models that size?
Right now, on a site like ASOS, you will get Petite models, size 8 models for the regular range and then plus size models. But there are never models at a size 12 and 14, we kind of fall in the middle and I’m pretty tired of being overlooked. In a way, it makes me feel like I either need to lose weight or eat more to fit in somewhere and believe me, I swing between both intentions.
For this reason there is definitely a market for mid-size fashion bloggers filling in the gap where the fashion websites fail in order for all women to feel represented and therefor included and accepted. I know I would love to see what that bitchin’ dress looks like on a girl my size!
My measurements are currently 38-33-38 (with a 42 inch ass) and I wear a dress size 14. I’ve never actually been this size, I am normally a size 12 dreaming of being disciplined enough to be a size 10 but I really do love sleeping and eating more.
I know I would love to see someone my size modeling clothes I would like to wear and perhaps it’s something I will endevour to do myself for other women who feel the same way, but even if I don’t I would love to see other mid-size women doing it – and especially on clothing websites!
I think it would also go a long way to making more women feel represented and ok with their size instead of being presented with an “ideal size” that is not easily achieved. We may even see a decrease in eating disorders and women hating their bodies.
Apparently I’m not the only one asking this question. I mean, I couldn’t even find a picture on Google when I typed in “female mid-size fashion models”! We are completely looked over, as if we don’t exist and yet we are the vast majority of British wome. It’s no wonder there is so much anxiety over body issues when you aren’t even acknowledged or represented.
The only place I can say that represents the mid size woman is in pin up fashion where curves are celebrated and catered too. But not everyone likes to dress up in 50s style clothing. There is obviously, and definitely a market for mid-size models and if I were a well known brand, I would jump on this like Richard Branson on a vision no one else has had yet.
Do you know of any mid-size fashion models or bloggers or brands that use mid-size models? How do you feel about not being represented in fashion? Do you think it makes you want to lose weight because you think you won’t look as great in the clothes as the size 8 model does?
Dresses featured are by the incredible Vanity Project made by Limb Clothing.